White's Bakery manufactures a range of cakes, cookies and bread products for wholesale and retail customers.
The fourth generation business has seen a steep increase in orders in the last four years and now has a turnover of £2.6m and employs 56 people at its Worsbrough Bridge bakery and four South Yorkshire shops.
The family bakery business was established in 1934 by David's grandparents Albert and Elsie White. David's dad and uncle, Jack and Colin, then joined the company and David took over as MD in 1996. His son Matthew is leading on the new marketing initiative to boost their expanding order books.
Recent new orders include a contract to design and bake Victorian gingerbread figures – gentlemen and ladies - to celebrate John Lewis' 150th anniversary.
Another order will see more than 200,000 Madeira cakes baked by White's on the shelves of Asda stores in Scotland and Northern Ireland in the run up to Christmas.
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