A kind-hearted cabbie who started giving pensioners free rides to the seaside following the death of his mother is looking for more drivers to help continue the tradition.
Mark Taylor has offered an annual OAP trip to Cleethorpes for the last five years after he lost mum Hilda in 2008.
The 53-year-old, of Victoria Street, Penistone, was disappointed he had to turn people down for this year's fully-booked excursion, on Tuesday, and is now searching for more help.
Daughter Rebecca Taylor said: "It's his way of giving something back to the community.
"He says he felt horrible that he had to turn people away."
Mark, assisted by fellow taxi drivers Fred and Gary Jackson and Peter Holmes, took 32 passengers to the coast this week.
Anyone interested in helping next year should contact Mark on 07789467212.