Ben Parkinson is the most wounded soldier to survive his injuries during the war in Afghanistan and an inspiration to many.
So when he joined members of the Barnsley Parachute Regimental Association to collect money in Asda, Old Mill Lane, there was no shortage of people who wanted to meet him and donate some money.
That collection raised an impressive £1,477 for Ben's own charity which is designed to help him and create awareness of other seriously injured soldiers like him.
Paratrooper Ben, from Doncaster, lost both legs and suffered brain injuries after driving over a mine in Afghanistan in September 2006.
Initially given no chance of survival he had major surgery on his shattered spine and remained in a deep coma for several months in a military hospital.
But then Ben began to make a remarkable recovery. Never downhearted and never giving in he has gone from strength to strength.
"It's no problem, I'm getting better, and it could have been worse, it could have been one of my mates,” he said.
A spokesman for the Parachute Association said: "Ben is a total inspiration and we would like to thanks everyone at Asda and all the customers for showing him their support and donating so generously."