Butchers in Penistone are riding high on the back of the horse meat scandal.
High street shop owners say news reports of contaminated supermarket dishes can only help boost trade because of customer confidence.
A number of leading stores have been caught up in the scandal, including Tesco, Asda and Sainsbury's, with up to 100 per cent horse meat found in some beef dishes.
Town centre butchers say shoppers have all been talking about the news. "It won't do us any harm," said Haydn Roberts, who runs Roberts, on Market Street.
"I was surprised how many came people came in last week talking about it. I was shocked when I saw on TV that Tesco were at it.
"It's all very well blaming the source but they should know where it's come from. If they haven't got that then there's something lacking somewhere."
A number of products have been withdrawn from supermarket shelves, including some Findus dishes and many others supplied by French company Comigel.
Paul Schofield, of Schofield's Butcher, also on Market Street, said: "Everybody's been going on about it. We've had it more as jokes than anything though - people asking if I've got any horse meat and I told them I've sold it all to Tesco."
Paul uses a whiteboard in his shop which informs customers where his different types of meats have been sourced.
He added: "It (the scandal) will do us some good but as long as my stuff's right then that's all I'm bothered about.
"We've got our old-fashioned customers that come to us and people know that they can trust us because we use local meats."
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